360 degrees of packaging design development 

for the beverage & fragrance industries

Founded in 2008 England, CR Creative Design were originally specialists in packaging development and industrialization for international FMCGs.

Driven by the increasing demand for innovative packaging and product design within the beverage, fragrance and beauty industries, in 2010 founder Chris Ribbens expanded the in-house expertise of CR Creative Design to service these highly design-led sectors.

Today, CR Creative Design is a agency offering 360 degrees in packaging design development for the beverage, fragrance and beauty industries structured across two divisions. CR Creative Design includes teams of graphic designers, packaging designers (card, glass, plastics), packaging technologist, project managers  – all to deliver innovative, commercially viable, cost appropriate and manufacturable solutions.

our 360 degree approach

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Every great design begins with an idea; a scent, a mood, a colour, a place, a work of art,or a person; but as a brand owner or manager, we understand the difficulty of translating your vision into a commercially feasible design proposition. At Cr Creative Design, we employ a range of synectic-facilitating tools to translated, define and refine your idea from thought to design. From swatches to mood boards, sketches to 3D printed prototypes, we ensure to capture and correlate your vision into a final design.

Technical development

At Cr Creative Design we are acutely aware that the transition from concept to shelf has many challenges. We are able to integrate, and facilitate designs into your Packaging Design / NDP departments – ensuring a smooth design handover; this includes CR Creative design supplying precision CAD models (along with 3D file formats) and preliminary technical drawings ensuring continuity of design. We suggest also meeting with your brand manager and in-house packaging engineers to discuss design limitations and tolerances.

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Manufacture Liaison

For small-medium sized business, without in-house packaging engineers, we are able to leverage on our years of tooling in-house expertise to bridge this gap and liaise directly with your delegated packaging manufacturer ensuring continuity of design, quality and cost.


Clients Include